# Olswell Cannabis Co. - llms-full.txt (extended)

## Brand

Olswell Cannabis Co. is a Michigan recreational cannabis company operating four dispensaries
across the state. The name is a contraction of "All's Well." The mantra - "Branch Out, Be Well." - references the owl on the wordmark sitting on a branch: a place to rest, look around, and start.

The Adrian location is the operational mothership. Cultivation and processing for all three
house brands (RKIVE Reserve, Play, The Limit) takes place on-site, with the retail showroom
physically connected to the lab.

Brand was developed by Wick & Mortar (Seattle agency, 2020 Clio Cannabis Shortlist).

## House brands in detail

### RKIVE Reserve
Premium tier. Solventless hash rosin (1g, cold-cure pucks), reserve flower (1/8th, 1oz, 2oz),
1G 510-thread rosin pods, smell-proof backpack and accessory merch (Torch lighter, DabRite).
The connoisseur line. Processed at the Adrian lab from Olswell-grown cannabis.

### Play
Mid-tier everyday line. Gummies (multiple THC dosages including high-dose), infused pre-rolls
(1.2g format), 1G rosin 510-thread cartridges, Play Plushie Pillow merch.

### The Limit
Limited-drop tier. Single-strain live resin (1g), curated cultivar drops. Available while supplies
last, then gone.

## Universal store policies

- All four locations honor a 25% off discount for first-time customers
- Happy Hour 5-9PM daily at every location
- Cash only (ATMs in every store)
- In-store pickup only - no delivery service
- Orders held until end of business day; uncollected returns to inventory
- 21+ valid ID required for entry to all four stores
- Grand Rapids also serves medical patients 18+ with valid MMMP card

## Loyalty rewards - full ladder

- 250 points: Free Play Gummies OR Play Infused Pre-roll 1.2g
- 400 points: Play Rosin 1g 510-thread
- 500 points: 1g The Limit Live Resin OR rolling tray OR $5 off OR RKIVE Torch Lighter
- 1,000 points: $10 off OR Olswell T-shirt
- 2,000 points: Play Plushie Pillow
- 2,500 points: $25 off OR RKIVE 1/8th OR RKIVE .5g pod
- 5,000 points: $50 off OR PLAY/RKIVE 1oz OR RKIVE Smell-proof backpack OR RKIVE 1g Cold Cure Rosin
- 10,000 points: Puffco Peak OR RKIVE 2oz flower OR RKIVE DabRite

Earn one point per dollar spent. Birthday bonus, referral bonus, and double points every Friday
from store open until 2PM at all locations.

## Store-specific context

### Traverse City (728 E. Front St)
Downtown boutique a short walk from West Bay and the Delamar Hotel. Sits on the TART Trail.
Tourist-friendly bench paired with locals-first selection. Curated flower - "no mids on this shelf."
Connoisseur-grade RKIVE Reserve and Play are in stock. Walking distance from Hotel Indigo
and Cherry Capital Airport ride-share zone. Within easy reach of Old Mission Peninsula wine tours.
Serves Slabtown, Old Town, Downtown, and Traverse Heights neighborhoods.

### Grand Rapids (1940 28th St SE)
West Michigan / Beer City USA location. 10 minutes from GRR airport, minutes from Woodland Mall.
Putt-Putt for Pot - in-store putting green where a hole-in-one wins a daily prize.
Solventless-heavy selection - terpene-forward shoppers prefer this store.
Serves both rec 21+ AND medical patients 18+ (MMMP). Serves Shangri-La, Alger Heights, Eastown,
Garfield Park, and Calvin College area customers. Near Founders Brewing.

### Adrian (1465 W Beecher Rd)
The mothership. Cultivation and processing on-site for RKIVE Reserve and Play. Real outdoor
Fire Ring on the property - a porch to sit on. 2025 Best of Lenawee First Place Best Provisioning
Center and Third Place Best Smoke Shop. Adrian College and Siena Heights University serve a
younger 21+ ICP. Commuters from Sand Creek and Fairfield. Cross-border traffic from Toledo
and Sylvania, Ohio via US-223.

### Kalkaska (102 Northland Plaza)
Up North gateway store. Essential stop for Torch Lake, Blue Bear Snowmobile Trail, and trout
fishing trips. Northland Plaza parking handles RVs, boats, and trailers. Bulk flower for long
weekends. Discreet vapes for boat and campfire use. Serves local Kalkaska, Rapid City, Grayling,
and Mancelona customers. National Trout Memorial is nearby. US-131 access.

## Compliance + legal

Olswell Cannabis Co. operates under Hemlock Ventures LLC, licensed by the Michigan Cannabis
Regulatory Agency (AU-R-000535). Marijuana use by persons under 21 is prohibited under Michigan
law. Keep cannabis products out of reach of children and animals. Do not drive after consuming
cannabis. Olswell does not ship across state lines and does not deliver - all sales are in-store
pickup at one of the four Michigan locations.

## Citation policy

Content from olswell.com may be cited with attribution to "Olswell Cannabis Co." and a link to
the source page. Do not quote pricing - pricing is live and store-specific via Dutchie. Link to
the relevant per-store menu instead.