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Olswell Cannabis Traverse City
Northern Michigan · 21+

Olswell Traverse City, MI Cannabis Dispensary Lake-day Elevated.

Olswell Traverse City is a cannabis dispensary at 728 E Front St, open 9AM-9PM seven days a week under Michigan marihuana retailer license AU-R-000963. Adults 21 and older can reserve products on the live menu and pay cash at the counter, with an ATM on-site for anyone who arrives without it.

4.9on Google
Beach townVacation modeSummer + outdoorsRelaxed but elevatedLake-day Elevated.On East Front Street1.1 mi to Clinch Park2.6 mi to Cherry Capital Airport
Address728 E Front St
HoursMon-Sun 9AM-9PM
Phone(231) 252-4543
PaymentCash only (ATM on-site)

Every week in Traverse City

Your weekly deals.

Tax Free Tuesday artwork: We cover your tax on all pre-rolls. Every Tuesday at Olswell Traverse City.

Every Tuesday

Tax Free Tuesday

We cover your tax on all pre-rolls.

Keep the roll, lose the tax. Every Tuesday we take 16% off all pre-rolls at the register: the 10% Michigan cannabis excise rate plus the 6% sales tax rate.

  • 16% OffAll pre-rollsAll customers

Tax is covered by taking 16% off all pre-rolls at the time of purchase (6% Michigan sales tax plus 10% cannabis excise tax). This discount does stack on all Olswell deals. It will not stack on special vendor promos where applicable. Exclusions apply, while supplies last. Runs every Tuesday at all four Olswell Michigan stores starting October 6, 2026. Must be 21 or older with a valid government-issued photo ID.

Saturday Meltdown artwork: Concentrates, melted down. Every Saturday at Olswell Traverse City.

Every Saturday

Saturday Meltdown

Concentrates, melted down.

Every Saturday, concentrates come down across the shop. Everyone gets 15% off, and if you are enrolled in Olswell loyalty or SMS you get 20% off instead.

  • 15% OffConcentratesAll customers
  • 20% OffConcentratesLoyalty and SMS members

Loyalty and SMS members get 20% off concentrates. Ask in store how to join.

Find your store

15% off concentrates for all customers, or 20% off concentrates for customers enrolled in the Olswell loyalty program or SMS text club, every Saturday at all four Olswell Michigan stores. The two tiers do not combine. Exclusions apply, while supplies last. Must be 21 or older with a valid government-issued photo ID. See a budtender for details.

About this store

Olswell Traverse City on East Front Street

A few minutes from the bay

The store sits inside the city limits, in Grand Traverse County, on the east side of downtown. Clinch Park on the bay is about 1.1 miles away, roughly 3 minutes by car. Northwestern Michigan College is about 1.6 miles out, and Cherry Capital Airport is about 2.6 miles away, around 8 minutes by car.

Staying farther out? The Grand Traverse County page lists the towns this store serves, including Acme and Interlochen.

Happy Hour on Monday evenings and Thursday mornings

Happy Hour here is 20% off the whole shop on Monday 5-9 PM and Thursday 9AM-1PM, per the schedule on our deals page. Our Kalkaska store runs the same two windows, so heading east does not cost you the discount. New customers get 25% off their first visit.

Reserve first, then pick up

Order on this store's live menu and pick up in store. Bring a valid 21+ ID and cash when you come in. Orders are held until the end of the business day, so a morning order still works if you pick up in the evening.

If ordering ahead is new to you, the in-store pickup guide walks through each step.

Categories in the Front Street case

You will find flower, pre-rolls, vape carts, live rosin and edibles. The house brands in the case are ours: RKIVE Reserve, Play and The Limit, grown and processed by Olswell in Michigan. Because the case changes as batches sell through, check the live menu for a specific strain before you drive in, and our cannabis guides explain the formats.

Ratings and phone

The store is rated 4.9 on Google, and you can read the reviews on our Google listing. For anything the menu does not answer, call (231) 252-4543.

For adults 21 and older only. Must present valid government-issued photo ID. Please consume responsibly.

Store facts

Address
728 E Front St, Traverse City, MI 49686
Hours
Mon-Sun 9AM-9PM
Michigan CRA license
AU-R-000963
Ordering
Order online, pick up in store. Cash only, ATM on-site. No delivery.

Close to

  • On East Front Street
  • 1.1 mi to Clinch Park
  • 2.6 mi to Cherry Capital Airport
Beach townVacation modeSummer + outdoorsRelaxed but elevated
Traverse City on Google

What They Say.

4.9

Rated on Google · Olswell Traverse City

Read reviews on Google
Near the store

Landmarks Near Olswell Traverse City

The drives below were measured to the Olswell Traverse City door at 728 E Front St.

Orchard rows on a hill above a bay at dusk under a neon-tinted sky
Good To Know

Olswell Traverse City FAQ

Is Featured Promo Wednesdays running at Olswell Traverse City?

Yes. Every Wednesday in November 2026 (Nov 4, 11, 18 and 25), Olswell Traverse City runs 30% off Society C and Grown Rogue; 50% off Play carts, gummies, pre-rolls, 3.5g flower and Loud Tier 28g flower; and 30% off all other Play flower (excludes bulk & deli). Jungle Juice, Spyder Legs, Mr. Vapor and Glacier Cannabis are on the promo at Grand Rapids and Adrian only, because the Traverse City store does not carry those brands. Check the live Traverse City menu for what is on the shelf. You must be 21+ with a valid photo ID.

Does Olswell Traverse City run Tax Free Tuesday?

Yes. Keep the roll, lose the tax. Every Tuesday we take 16% off all pre-rolls at the register: the 10% Michigan cannabis excise rate plus the 6% sales tax rate. Tax is covered by taking 16% off all pre-rolls at the time of purchase (6% Michigan sales tax plus 10% cannabis excise tax). This discount does stack on all Olswell deals. It will not stack on special vendor promos where applicable. Exclusions apply, while supplies last. Runs every Tuesday at all four Olswell Michigan stores starting October 6, 2026. Must be 21 or older with a valid government-issued photo ID.

Does Olswell Traverse City run Saturday Meltdown?

Yes. Every Saturday, concentrates come down across the shop. Everyone gets 15% off, and if you are enrolled in Olswell loyalty or SMS you get 20% off instead. 15% off concentrates for all customers, or 20% off concentrates for customers enrolled in the Olswell loyalty program or SMS text club, every Saturday at all four Olswell Michigan stores. The two tiers do not combine. Exclusions apply, while supplies last. Must be 21 or older with a valid government-issued photo ID. See a budtender for details.

What makes Olswell Traverse City different?

Olswell grows and processes its own house brands, RKIVE Reserve, Play and The Limit, at its Michigan facilities, so the Traverse City shelf carries flower and solventless rosin made by the same company selling it. Happy Hour takes 20% off Monday 5-9 PM and Thursday 9AM-1PM, first-time customers get 25% off, and the store is open Mon-Sun 9AM-9PM.

Where is Olswell's cannabis dispensary in Traverse City?

Olswell Traverse City is a licensed adult-use dispensary at 728 E Front St, Traverse City, MI 49686, under Michigan CRA license AU-R-000963. It is open every day, 9AM to 9PM. Order on the live menu and pick up in store, paying cash at the counter with an ATM on-site, and bring a valid government-issued photo ID showing you are 21 or older.

What are the hours at the Traverse City dispensary?

Olswell Traverse City is open every day, 9AM to 9PM. Happy Hour takes 20% off Monday 5-9 PM and Thursday 9AM-1PM. Online orders are held until the end of the business day, so you can order on the live menu before you leave and pick up any time before close at 728 E Front St. Call (231) 252-4543 with questions about a pickup.

Which towns does the Traverse City dispensary serve?

Shoppers drive to Olswell Traverse City from across Grand Traverse County and beyond. By the driving routes Olswell measured from each town center, it is about 9 minutes from Garfield Township, 12 minutes from Acme, 17 minutes from Grawn and 22 minutes from Interlochen. Every one of the 14 towns on the Traverse City route has its own drive guide on the store locator.

How far is the Traverse City dispensary from Traverse City Airport?

Olswell Traverse City is about 8 minutes and 2.6 miles by car from Traverse City Airport, on the driving route Olswell measured to the store at 728 E Front St. Order on the live menu first, then pick up in store and pay cash.

How far is the Traverse City dispensary from Old Mission, near the tip of the Old Mission Peninsula?

Olswell Traverse City is about 26 minutes and 16.4 miles by car from Old Mission, near the tip of the Old Mission Peninsula, mainly via M-37 and Smokey Hollow Road, on the driving route Olswell measured to the store at 728 E Front St. Order on the live menu first, then pick up in store and pay cash.

How far is the Traverse City dispensary from the Philip A. Hart Visitor Center at Sleeping Bear Dunes?

Olswell Traverse City is about 38 minutes and 24.5 miles by car from the Philip A. Hart Visitor Center at Sleeping Bear Dunes, mainly via M-72 and M-22, on the driving route Olswell measured to the store at 728 E Front St. Order on the live menu first, then pick up in store and pay cash.

Can I pay with a card at the Traverse City dispensary?

No. Olswell Traverse City takes cash only, and there is an ATM on-site, so you can get cash at the store before you pay. The same goes for online orders: you order on the live menu, then pay cash at the counter when you pick up, with a valid government-issued photo ID showing you are 21 or older.

Does Olswell Traverse City have deals?

Yes. Tax Free Tuesday runs every tuesday, Saturday Meltdown runs every saturday. Happy Hour takes 20% off Monday 5-9 PM and Thursday 9AM-1PM, and first-time customers get 25% off. Check the live Traverse City menu for ounce deals and weekly specials.

Do I need a medical card to shop at Olswell Traverse City?

No. Olswell Traverse City is an adult-use (recreational) dispensary, so any customer 21 or older can shop with a valid government-issued photo ID, from Michigan or out of state. Michigan limits each adult-use transaction to 2.5 ounces of flower, with no more than 15 grams of that as concentrate.

For adults 21 and older only. Must present valid government-issued photo ID. Please consume responsibly. Never drive under the influence of cannabis. Michigan adult-use purchases are limited to 2.5 ounces per transaction, no more than 15 grams of it concentrate.